The Five Most Important Questions
An Inspiring Tool for Organizations and the People Who Lead Them
Peter F. Drucker
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1. What is our
What is the current mission?
What are our challenges?
What are our opportunities?
Does the mission need to be revisited?
2. Who is our
Determine what customers value
Define your results
Who must be satisfied for us to achieve results?
Who is our primary customer?
Who are our supporting customers?
How will our customers change?
Who do we not serve?
3. What do the customers
What satisfied their needs, wants, and aspirations
What do we believe our primary and supporting customers value?
What knowledge do we need to gain from our customers?
How will I participate in gaining this knowledge?
4. What are our
Look at short-term accomplishment and long-term change
How do we define results?
Are we successful?
How should we define results?
What must we strengthen or abandon?
5. What is our
Should the mission be changed?
What are our goals?
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